Blog: Drinktec 2017
Drinktec 2017 – A Leading Event for the Beverage and Liquid Food Industry
It’s been a busy few weeks for the atg UV team with Drinktec, Aquatech & Vietwater preparations well underway. We are happy to report that show season is off to a flying start with the successful completion of Drinktec 2017!
Giving Expert Advice to the Food and Beverage Industry
Drinktec is the World’s leading trade fair for the beverage and liquid food industry and only occurs every 4 years. As a five-day show, we were able to invest even more time into meeting and speaking to new customers and contacts, as well as catching up with long-standing customers, suppliers, and colleagues.
With our specialist UV team on stand each day, we were able to ensure that each visitor spoke to an expert and was able to get the right information and best advice, tailored to their industry and application.
Whilst our experts are never daunted when talking to our lovely customers, our International Sales Manager, Duncan, was quite nervous before his interview with FoodBev Magazine. Once he got into the swing of things (and after a little Dutch courage, in true Drinktec style), he was a natural!
Duncan was able to discuss our bespoke beverage collection and take Darren from FoodBev through our new Food & Beverage collection which been specifically designed to ensure that we adhere to the industry’s most stringent specifications, such as those for Coca-Cola. Talking all things UV, Duncan was in his element and it was the perfect forum for us to announce our new branding and the fantastic new website that goes with it!
When planning for Drinktec 2017, we decided that we’d pull out all the stops so made sure our stand not only looked amazing but also that it was well stocked with goody bags and everything a visitor to Drinktec could possibly want! From crisps, chocolate and Highland Spring Water to atg UV treated Heineken and Chivas Regal Whiskey!
It was a fantastic start to our show season and we’re looking forward to exhibiting at Aquatec next month! Drop us a line if you’ll be there, or even click here to book your appointment to speak to an expert at the show.